Arts & Culture
We helped create —
Art direction, digital, identity, signage
Regarded as a bold innovator in Australian contemporary dance, Chunky Move plays a respected role in the performing arts, both locally and internationally. When we started working together on an identity refresh in 2013, the Melbourne-based dance company was approaching 10 years in business and knew it needed some help to better reflect the strong position it had established in the industry.
Working closely with marketing director Luke McKinnon, we responded by commissioning Melbourne visual artist, Clare Rae to create a series of photographs and stop-motion animation pieces for use across Chunky Move’s website and collateral. The process saw Rae collaborate with Chunky Move’s (then) newly appointed artistic director, Anouk van Dijk.
Clare Rae’s work often sees her documenting herself performing various exhaustive, repetitive actions that emphasise her body’s occupation of space – a concept we felt nicely married with the project. Working alongside van Dijk, Rae created a series of images, photographing seven different (real life) characters with connections to the Chunky Move world: a dancer, a patron, a sound designer, an audience member.
The resulting visual identity succeeded in embodying the company’s signature boldness in a way that also communicated its renewed confidence, restraint and maturity – positioning Chunky Move not just as a leader in Australian contemporary dance, but as a major force on the international stage.