Studio Round

We are Round —
a design practice that
harnesses culture and
creativity to transform brands.
Find out more.

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We are Round —
a design practice that
harnesses culture and
creativity to transform brands.
Find out more.

Ian Potter Museum of Art —

The academic institution open to all

Sector —

Arts and culture

We helped create —

Identity, merchandise and publications

We worked with —

Kelly Gellatly, Peter Jopling, Jacqueline Doughty and Samantha Comte

Established in 1972, the Ian Potter Museum of Art houses the encyclopedic art collection of the University of Melbourne.

Extraordinary in its breadth and idiosyncratic in its depth, the Ian Potter Collection numbers some 15,000 objects. Encouraging discovery, learning and debate, the Potter aspires to be more than an art museum within a University, but rather, a cultural institution accessible to all.

Above —

Colours broken into groups with logo and colour always pairing with one from each

Considering how we could balance the gallery’s rich and rigorous academic tradition with its vision for tomorrow — to provide a contemporary lens on creative cultures, past and present, we deformalised the gallery name while retaining a classical vernacular. Using shifts in line weights and a sense of cutaway space, the two-tiered word mark for Potter Museum of Art looks to encapsulate a sense of experimentation and play; the idea of always looking further; of intellectual insight and depth, and at the same time, an openness — a destination where art spurs conversation for all. 

Above —

Right: Janaina Tschape, Untitled (Scream) 2004, video courtesy of the artist

…to provide a contemporary lens on creative cultures, past and present, we deformalizsed the gallery name while retaining a classical vernacular.

Above —

All the better to see you with: Fairy tales transformed

Above —

Stieg Persson: Polyphonic