We helped create —
Identity, environmental, digital, art direction
After first establishing Kazuki’s in Daylesford in 2011, Chef Kazuki Tsuya and his partner Saori came to us to help them fulfil a long-held dream—to relocate their acclaimed regional dining destination to the city.
We worked with Kazuki and Saori to define a strategy, experience philosophy, and visual identity that could differentiate Kazuki’s Carlton as a fine dining establishment—underpinned by omotenashi, a traditional and detail-oriented Japanese approach to hospitality.
To honour the couple’s vision for a place that celebrates harmony in food, service, hospitality and interiors, the identity represents many parts coming together to create a balanced whole.
Encouraging us to take a closer look at each element—the identity incites delight through finer details and their materiality.
At the same time, its sense of refinement reflects Chef Kazuki’s own quietly radical and distinguished approach to Japanese cuisine—one that aims to distil the techniques and flavours of his homeland to the best quality Australian produce.
A slow restaurant on a fast street, Kazuki’s offers guests the luxury of time, and immersive encounters with food that become nutrition for the soul.
Kazuki’s is one of the most exciting restaurants to open in Melbourne in the last 12 months.