Studio Round

We are Round —
a design practice that
harnesses culture and
creativity to transform brands.
Find out more.

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We are Round —
a design practice that
harnesses culture and
creativity to transform brands.
Find out more.

Melbourne Fashion Week 2019 —

The Time is Now

Sector —

Arts & Culture

We helped create —

Campaign across digital, social, print and outdoor

We worked with —

Jonnine Standish, Creative Consultant, Georges Antoni, Photographer and Sarah Starkey, Stylist.

From City of Melbourne; Tanya Tribuzio, Events Marketing Manager and Sophie Holberton, Events Marketing Lead

In its 25th year, M/FW took a stand on the industry’s next (and most pertinent) frontier, sustainable style.

In collaboration with the City of Melbourne and M/FW creative director Jonnine Standish, we created a campaign that calls on everyone to be the change—to buy kinder, buy smarter, and participate in small acts each day that collectively have considerable impact on the environment.

Leading a revolution on the streets of downtown Melbourne, our 2019 cast of characters purposefully unite—strong and valiant, like a roll call of fashion superheroes encouraging us all to follow suit.

As a carbon neutral fashion event, the sustainability focus of M/FW extends through all facets of the program—from scheduled events, to guest speakers and new initiatives to reduce environmental impact, including a zero plastic straw policy, and gift bags made from limestone quarry and recycled resin.

But M/FW wants to remind us that sustainable style doesn’t mean a departure from creativity and self-expression, in fact, it spurs it even further.

As we celebrate the life in every garment, we’re also considering the future of our planet.  And there’s no better time than now.

Above —

Melbourne Town Hall