As a digital-first business, the identity had to work first and foremost online, and also extend in store. Similarly, it also had to flex across a brand-agnostic skincare platform and an extensive range of products.
Inspired by the scientific rigour behind the model, founded by one of Australia’s leading dermatologists Associate Professor Greg Goodman MBBS, FACD, MD, GradDipClinEpi, we developed a series of icons that translates common skin concerns into a recognisable, user-friendly set of symbols.
This language of skin typologies lives online, in-store, and extends across film, printed brand collateral and treatment cards, to help customers navigate products with ease.
Bringing to life Script’s philosophy of “looking beneath the surface” design across all touch points emphasises light and transparency—even the brand’s Tyvek tote bag (a non-tearable, scientific fabric) has been carefully considered for its materiality and tactility.
Efficient, effective and proven to work — Script is the science of personalised skincare made easy.