Port Phillip Estate —

Painting the picture of quality craftsmanship.

port phillip estate vineyard landscape


When owner Giorgio Gjergja commissioned architects Wood Marsh to create a new cellar door for his Mornington Peninsula wineries, Kooyong and Port Phillip Estate, he told them: “build me something truly outstanding; an uncompromising architectural landmark; the most exciting new winery in Victoria.” What resulted was an architectural masterpiece that reflected the owner’s passion for wine and the landscape in which it was placed.

Identity elements

Giorgio’s brief to Round was to create an identity that depicted the site and the architectural response that had been conceived for it. When we spoke with the architects, who really owned the vision for the project, their ideas were pronounced – reference and reflect the craftsmanship of the winemaking process and the vineyard’s unique location on the Mornington Peninsula.

port phillip estate website


Creating a unified brand that was encompassing and reflective of the overall creative vision for Port Phillip Estate was essential. It needed to be tangible and emblematic of the experience of actually being there.

To that end, we handcrafted a painterly mark that referenced the materials and form of the architecture and that evoked the sense of physically standing in the destination. This identity was then extended across a range of materials for the cellar door, restaurant, bistro and accommodation.

External signage

Port Phillip Estate is at once a reflection of its owner’s personality and a depiction of the craftsmanship that pervades it. Striking in its bold simplicity and its connection with the landscape it occupies, it is these qualities that resonate throughout our design.