Studio Round

We are Round —
a design practice that
harnesses culture and
creativity to transform brands.
Find out more.

  • Art Direction
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  • Print
  • Identity
  • Strategy
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We are Round —
a design practice that
harnesses culture and
creativity to transform brands.
Find out more.

Studio Bright —

Making spaces for our cities

Sector —

Arts & Culture

We worked with —

Web developers, E Front.

We helped create —

Brand identity, brand strategy, naming and strategy

Previously known as MAKE Architecture, Studio Bright is a Melbourne-based practice committed to making a difference to the fabric of our cities. We worked with Bright to define a strategy and develop a visual and verbal identity that could bring their vision to life, and differentiate the business in a competitive marketplace.

To understand the practice further, the team at Round made several visits to their studio—a converted barn on the banks of the Yarra River.

Part office, part workshop, part home—it’s a space that embeds Studio Bright’s daily work in nature, and provides a nurturing environment where experiences are gained and knowledge is shared.

Having experienced their unique work-life culture first hand, we considered how we might leverage this—together with MAKE’s reputation for delivering moments of delight and crafted detail, to reposition the practice as it translates its philosophy across larger and more complex projects.

With a strong sense of dimension, orientation and scale—making space for images, language and content, the identity represents the vision of the practice to make generous and genuine contributions of architecture.

Rather than the brand dominating the conversation, the identity creates a platform for the content or client to come to the fore—to hero stories of people and place.

By introducing the concept of ‘moving stills’ in the documentation of each project, we’re capturing movement and life while acknowledging the human-scale quality that distinguishes the work of Studio Bright—a team that considers people first and foremost, and how the spaces they create can enrich the lived experience.

Above —

Print collateral, photographed by Lillie Thompson.
Moving imagery by Rory Gardiner.