Studio Round

We are Round —
a design practice that
harnesses culture and
creativity to transform brands.
Find out more.

  • Art Direction
  • Digital
  • Environmental
  • Packaging
  • Print
  • Identity
  • Strategy
  • Arts & Culture
  • Food & Drink
  • Hospitality
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We are Round —
a design practice that
harnesses culture and
creativity to transform brands.
Find out more.

The Old Clare Hotel —

Breathing new life into an old dame.

Sector —

Hospitality

We helped create —

Identity, environmental, digital, print

We worked with —

Right Angle Studio

More clicks —

The Old Clare Hotel

For decades, The Clare Hotel was the drinking hole of choice for the working and creative classes of Sydney’s Chippendale district; rough, unpretentious, and with more than a few layers of history. After sitting vacant for many years, the site was snapped up by developers Unlisted Collection, who came to us with a brief to reimagine it as a 62-room boutique hotel and bar that would put this area on the map once more—while paying homage to the pub’s past glories.

Above —

Old Clare’s original state before the revamp

Working together with Right Angle Studio, we responded with a new name and personality for the hotel: Old Clare. This matriarchal spirit would permeate the hotel, providing a dry and direct tone of voice that would lend a layer of rough-and-ready charm to the more luxurious surroundings. Old Clare allowed us to have conversations with guests and surprise them along the way; with her blunt, yet poetic observations appearing across all the hotel’s collateral and communications.

This new character is now a familar face in Chippendale’s evolving cultural landscape; sitting at the heart of urban transformation, while keeping a sense of history intact.

Above —

Old Clare’s spirit lives on through the collateral

“It is a move away from the box-cutter approach to hotels, showcasing the history and the heritage and introducing new characters to the area”

— Timo Bures, general manager