round.

Project: Identity

Three, One, Two is a Carlton restaurant established by Andrew McConnell, one of Australia's most respected chefs. Its name is derived from its Drummond Street address.

Our brief was to develop an identity for the restaurant that reflected McConnell's thoughtful approach and meticulous attention to detail in the kitchen. We referenced the use of traditional and basic ingredients,

prepared using precise cooking techniques, when developing a simple logotype with the correct use of grammar. The juxtaposition of crude butchers paper precisely foiled with formal 18th century table settings
and use of Dutch masters paintings help to complete the modern treatment of classic materials.