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Following her success with revered Australian fashion label Scanlan & Theodore, Fiona Scanlan established children's wear label Big By Fiona Scanlan in 2005. The brand embraces imagination and fun from a child's perspective.
Our response was to develop a logotype that communicates cleanly and simply, almost childlike in application.
In addition to the logotype, we developed a whimsical garden graphic that can be extended playfully across a wide variety of applications, from stationery to retail environments and onto the clothing itself.


