round.

Project: Invites

City Gallery is a small public gallery housed in the Melbourne Town Hall. It is operated by the City of Melbourne to present a varied program of exhibitions with cultural, artistic and historical importance to central Melbourne.

We work closely with different curators to develop concepts for the regularly changing exhibition program. This usually includes an exhibition identity, invitation, catalogue, window banners, environmental graphics and exhibition design. We develop a distinct visual language for each exhibition, but produce printed collateral in a consistent size to aid recognition of the Gallery.

For example, the Snap exhibition featured press photographs and publicity campaign images from the 1956 Melbourne Olympics. The graphic language was inspired by the rich visual ephemera of that era. Strong colours were juxtaposed with the black and white action shots to capture the movement and excitement generated by the event.

The Walk, Talk and Chalk exhibition explored the history of parking enforcement in the City of Melbourne. The exhibition identity was inspired by historical objects and photographs, the parking enforcers and their importance in terms of social and urban ecology, the discipline of parking signage and colloquial street language that is associated with the subject matter. 

The subject of parking tickets is always likely to excite a response from people. Walk, Talk and Chalk is the most highly attended City Gallery exhibition to date.
 

Project: Exhibitions

We are often required to extend the City Gallery exhibition identities we develop into exhibition experiences. The main challenge is to work within the confines of the small gallery space and to continually find new and innovate ways to display the content, often within tight budget constraints.

This has led us to specifically
create museum conservation standard exhibition displays, but also to repurpose many different materials
and objects.