round.

Project: Identity

Curtis Stone is an accomplished Australian chef who has become a household name in the US due to
the popularity of his TV show Take home chef. We were asked to create
an identity for Curtis Stone to support the development of his celebrity status in the US market
and facilitate the launch of a new range of kitchen products.

We developed the brand strategy to ensure the vision and culture of the organisation were aligned and points of difference clearly understood.

On completion of the identity we produced a comprehensive set of guidelines and brought the brand to life on a range of product packaging and the web.

Packaging varies from large box packaging for saucepans to wraps for chopping boards through to swing tags for utensils. All packaging reflects the brand personality and builds on the brand story. Products are presented in a clean, contemporary
and informative manner.

Project: Website
Visit Curtis Stone

The Curtis Stone website is a major tool that serves to explain Stone's credentials as a chef and market his celebrity status. The site underpins the brand strategy by promoting cooking as an accessible, creative
and celebratory part of everyday life.
 

We developed a site with dynamic
flash files and video content.
The site was built in flash and incorporates ecommerce and updateable diary sections.

Project: Packaging