round.

Project: Identity

Gingerboy is a restaurant that specialises in Asian style street food, known as hawker cuisine. Well-known Melbourne chef and red
head Teage Ezard established the restaurant following the success
of his eponymously named fine dining institution Ezards.

In addition to working on the
naming, we were briefed to develop the restaurant identity, stationery, menu systems, print collateral and signage.

We created a unique logotype and brand identity based on the visual language of neon signage found on streets throughout Asia.

Project: Signage

The building signage we developed directly references the vertical
neon signage language of Asia. While its dramatic size and presence in the laneway off China Town make it clearly visible during the day, the neon sign comes to life and illuminates much of the laneway at night.
 

Window vinyl signage, menu light
boxes and authentic imagery were
also developed to communicate the restaurant identity.

Project: Invite