round.

Project: Identity

The brief from Anna Schwartz was to revise the existing gallery identity while making it appear that 'nothing had been added or done to create an identity.' The Gallery's agenda is single pointedly focused upon the promotion of art.
 

We designed an identity that is reductive - incredibly paired back, disciplined and acts as a frame
for the primary communication.
The meticulous selection of stocks, substrates and premium quality production wins out over the volume
of the design.

Project: Invites

Project: Signage

Project: Website
Visit Anna Schwartz Gallery

Following the successful implementation of the pared back identity for Anna Schwartz Gallery,
we were asked to develop a website that would house a wealth of information about the Gallery
artists and their projects.

In keeping with the identity,
we developed an extremely refined navigation system that enables
users to find content in a variety
of ways.
 

The site presents a large volume of disparate content in a cohesive voice.

In addition to providing content to external audiences, we developed a site that also functions as a central cataloguing device, enabling gallery staff global access to stock and sales information.

Project: Robert Klippel

Project: Packaging