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Project: Magazine

Traditionally, Greenpages provided Australia's most comprehensive annual directory listing of environmentally conscious products and services.
We were chosen to redesign the magazine and directory to reposition it as a quarterly environmental lifestyle magazine with an annual directory listing.
 

The magazine is designed to appeal to a mainstream audience. We developed a new masthead for the magazine and also developed a “GP’ symbol that provided a flexible device for use on a range of collateral. To help the reader navigate through the print and online magazine we added a suite of icons that depicted the different directory categories. We also developed a strong illustrative language to help differentiate articles and communicate the different types of information and statistical data throughout the publication.