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Client: Melbourne Fashion Festival
L'Oreal Melbourne Fashion Festival
is the premier annual festival that celebrates all things fashion. A hero image that captures the essence of festival themes is created each year.
In 2005, our brief was to produce
an image that combined fashion and
the arts with a link to the Victorian landscape. We used George Stubbs'
A Lion Attacking a Horse as the backdrop, an image that is iconic
to the people of Victoria.
We art directed the fashion shoot
so the model, who represents beauty, strength and passion, could successfully be superimposed onto the artwork to recreate the tension in the original painting.
Client: Melbourne Fashion Festival
L'Oreal Melbourne Fashion Festival
is the premier annual festival that celebrates all things fashion. A hero image that captures the essence of festival themes is created each year.
In 2006, the festival themes of theatricality and the spectacle
of performance were central to our
brief. We created an image of darker intensity that captures movement and celebrates the sophisticated and dynamic nature of fashion.
