round.

Project: NGV Shop Art Direction

Project: NGV - Styleguide

Four years after branding the
National Gallery of Victoria (NGV) before it's successful re-opening on St Kilda Road, the gallery briefed us to reflect its move to an experiential focus on connecting people with art.

The solutions we developed included modifying the NGV logo and lifting
it above all others to introduce
a clear hierarchy, developing a consistent system for communicating messages, implementing a system for differentiating NGV Collection 

exhibitions from major paid shows
and art directing a series of photo shoots connecting people with art
in gallery spaces.

Over the last six years we have completed an extensive array of
books, catalogues, publications, invitations, range of advertising, uniforms, shop products and signage projects, culminating in a comprehensive style guide.

Project: NGV Signage - St Kilda Road and Federation Square

Project: NGV Publications - Building & Collection Handbooks, New Acquisition Publication, Dutch Masters Catalogue, French Impressionists Catalogue

Project: NGV Products - Address Book, Perforated Postcards, Perforated Posters, Playing Cards, Card-packs, Sounds, Umbrella, Guy Bourdin Limited Edition Bags

In 2003 we were commissioned to develop a comprehensive range of products for reopening of the NGV
Shop on St Kilda Road. We produced literally thousands of products that all reiterated the intension of the gallery to engage, inspire, inform, educate

and excite audiences. This included printed items, ceramics, textiles, bags, objects, books and, ultimately, visual merchandising of these items.

Project: Tea Room at NGV