round.

Project: Harper Lane

Harper Lane is a development of
small office/home office spaces and residential apartments situated in Inkerman Street St Kilda. The development is the brainchild of Neometro Projects and architectural partner MAA.

We were engaged to create an
identity for the development that spoke directly to the defined demographic: 25-37 year old savvy urban professionals.

The identity was inspired by the street language and visuals cues of
St Kilda. We developed a hand drawn suite of graphic elements and type to speak directly to the hip audience likely to be very cynical of obvious advertising approaches. Like St Kilda, the identity communicates an edgyness, bespoke design and established cool. And the graphic devices provide flexibility of visual execution so the campaign could grow with the brand.

Project: Airlie Bank

Airlie Bank is a residential development of nine carefully designed apartments that respond to the design culture of the exclusive South Yarra/Royal Botanic Gardens precinct. The development was conceived by Neometro Projects and architectural partner MAA.

The identity for the project communicates exclusivity, luxury, elegance and the rich history of the site. We drew inspiration from the location – formerly a tennis court – to develop the logotype and graphic elements. Photographer Darren Padgham documented textures of the site and surrounds to hint at the timeless quality of the whole area.

Project: Airlie Bank Website
Visit Airlie Bank

Project: Harper Lane Website
Visit Harper Lane