round.

Project: Architecture Australia

Architecture Australia is the national magazine of the Royal Australian Institute of Architects. It has
always been Australia's most read architectural magazine, but a range
of consumer-targeted magazines was starting to erode its market share.

We were asked to redesign the
magazine to make it more relevant
to contemporary design culture, and
in the process broaden the magazines appeal with younger architects and general consumers alike.
 

However, we had to do this without alienating the large base of existing, established professional architects.
A new masthead was developed to reflect this change and to stand
out more prominently on news stands.

Editorially, the magazine presented very serious, journal-like content, for which it was highly respected. Our typographic response emphasized this academic content while we juxtaposed this with modern treatment of images, headings and pull out quotes.