round.

Project: Identity

Electrolight are dedicated to providing their clients with creative and technical excellence in all aspects of lighting design. Their approach places collaboration, integrity and passion at the centre
of all they do.

The objective for the identity was
to communicate that Electrolight are intelligent, dynamic and confident industry leaders with a strong emphasis on collaboration and delivery.

The Logotype we created is set in lines that were inspired by the movement and dynamism of light as it travels. The logotype also represents the multi faceted skill set of the Electrolight team and how together it is greater than the sum of its parts. The formality and detail of the line spacing speaks to the intelligence and attention to detail inherent in Electrolight’s approach. They're rigourous, they're a safe pair of hands, they'll get the job done.

Project: Capability Brochure

Project: Website
Visit Electrolight

The internet provides the perfect interactive media platform to demonstrate the dynamic nature of Electrolight's identity.

We were tasked with developing a site that profiled the practice's best projects for local and international building owners, developers and architects. The site also had to demonstrate the diverse nature of the Electrolight's capabilities and ensure they were seen as the trusted experts within Australia, in South East Asia and the Middle East.
 

The visual style of the site we developed suggests they are strong
and dependable yet still creatively charged. The clear and easy to navigate site architecture ensures all key information is quickly accessible.

The site was built in html with a content management system (CMS) incorporated to allow Electrolight to continually update the site. The back end of the CMS looks and behaves exactly like the front end to make updating and editing information much simpler to use than conventional CMS systems. Nice Device expertly completed the programming.