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Profile
Selected Work
- Recent Work
- Studio Work
- Case Studies
- Identity
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- Packaging
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Profiled Clients
- Anna Schwartz Gallery
- ANZ
- Architecture Media
- Becton
- Bendigo Art Gallery
- Big by Fiona Scanlan
- Broadsheet
- City of Melbourne
- Cumulus Inc.
- Curtis Stone
- Cutler & Co
- Design Victoria
- Easton Pearson
- Electrolight
- Film Victoria
- Flourish Paediatrics
- Gingerboy
- Herbert & Mason
- Ian Potter Museum of Modern Art
- Melbourne Fashion Festival
- Moet Hennessy
- Molecule
- National Foods Ltd
- National Gallery of Victoria
- National Trust
- Neometro
- NH Architecture and Woods Bagot
- Peter Bennetts
- Port Phillip Estate
- Poster Magazine
- Ricky Swallow
- Rio Tinto
- Sally Smart
- Scanlan & Theodore
- Studio Propeller
- Thames & Hudson
- The Design Guides
- University of Melbourne
Client: Cutler & Co
Cutler & Co is our third project with chef Andrew McConnell and architect Pascale Gomes-McNabb. We collaborated
on naming, the restaurant identity, stationery, signage, menus and wine list.
We were asked to create an identity that reflected the approach to food, style of service and restaurant architecture that would make Cutler & Co unique in an extremely competitive market. Our response graphically and photographically references the gritty nature of the restaurant’s location on the fringeof the city and Fitzroy.
Client: Cutler & Co
Cutler & Co is an up market
restaurant and bar. Its Gertrude
St entrance is partly obscured by reflective glass and the restaurant
is situated directly opposite the largest methadone clinic in the southern hemisphere.
As a result, the brief for Cutler & Co signage was to ensure patrons couldn’t miss the restaurant’s location. Our response was to develop staged neon signage that cannot be missed.