round.

Project: Identity

Melbourne First Aid (MFA) is a Registered Training Organisation
that provides high quality first
aid training to a range of childcare centres, schools, workplaces and
the public.

The primary challenge for us as designers was working with MFA to help them understand and articulate their core values so a compelling and authentic identity could be developed. Our brand strategy followed a series of active workshops. Ultimately we settled on the positioning statement Training for life to personify the business.