round.

Project: Venice Biennale 2005

Ricky Swallow represented Australia
at the 2005 Venice Biennale. Swallow's woodcarvings referenced 18th century Dutch paintings and explored the themes of the passage of time and of contemporary culture.

We were chosen to create an identity that enabled the Australian exhibition to compete against major players on the international stage. We were not able to use any of the artworks as hero images. In response, we produced a bold typographic identity that

combined a contemporary font with an 18th century typeface. We utilised
the compelling names of the artworks to help gain traction in the absence of strong imagery. And we used a consistent, compact size across all material as a subtle, but important part of our identity.

In addition to creating an identity for the Australian exhibition at
the 2005 Venice Biennale, we designed a catalogue that reflected the underlying notions of the passage of time and contemporary culture that are inherent in the artist’s work.