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Client: Film Victoria
Project: More in Melbourne
Visit More in Melbourne
In April 2011 Film Victoria engaged Studio Round to develop a unique campaign to communicate the benefits of choosing Victoria as location to an increasingly globally competitive industry. As a result we developed the More in Melbourne campaign to promote the Federal Government's financial offsets for overseas productions that choose to shoot in Australia.
The More in Melbourne campaign concept quite literally germinated from the fact that you can find the word 'More' in 'Melbourne.' This became a great container for the core messages –
more partners, more locations, more facilities and more productions. To further the concept, the design response involved a rich and layered graphic language coupled with a suite of ‘behind the scenes’ style imagery showing the process and inner- workings of a film set. Shot by Scottie Cameron, the photoshoot was conducted over 2 days down at the Docklands Studios, involving over 50 cast and crew and was the largest shoot Studio Round has ever commissioned.