round.

Project: Make Your Mark

Design Victoria is a State Government initiative established to grow and promote Victoria's design sector capabilities and to increase local
and international business awareness and utilisation of the design sector.

One tactic developed by Design Vic
and IP Australia to help strengthen the local design sector focused
on helping graphic and industrial designers understand the inherent value of their intellectual property (IP). This legalistic topic is often misunderstood by the design sector
and businesses alike.

Our job was to develop a visual identity for a series of booklets, titled How to Kits, that would explain complex issues in a language designers would easily understand. The identity had to provide a framework that tied the series together with a common sensibility while providing a system that allowed each kit to have its
own personality.

The booklets we developed engage and inform the design savvy audience.