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Profiled Clients
- 312
- Anna Schwartz Gallery
- ANZ
- Architecture Media
- Becton
- Bendigo Art Gallery
- Big by Fiona Scanlan
- Broadsheet
- Charcoal Lane
- City of Melbourne
- Cumulus Inc.
- Curtis Stone
- Cutler & Co
- Design Victoria
- Easton Pearson
- Electrolight
- Gingerboy
- GreenPages
- Ian Potter Museum of Modern Art
- John Young
- Melbourne Fashion Festival
- Melbourne First Aid
- Moet Hennessy
- National Foods Ltd
- National Gallery of Victoria
- Neometro
- NH Architecture and Woods Bagot
- Peter Bennetts
- Port Phillip Estate
- Poster Magazine
- Public Dining Room
- Ricky Swallow
- Rio Tinto
- Sally Smart
- Scanlan & Theodore
- Studio Propeller
- Thames & Hudson
- The Design Guides
- University of Melbourne
Client: Becton
One East Melbourne is a luxurious complex of whole floor apartments situated in the exclusive suburb
of East Melbourne. The beautifully appointed spaces were designed by world-renowned minimalist interior architect Claudio Silvestrin.
Local developer Becton briefed us to create an identity for the complex and to develop a range of sales material that would encourage buyers to spend at least $2.5million on a whole floor apartment.
We produced a clean and refined logotype and colour palette that
are sympathetic to the minimalist qualities of the development. At
the same time, the restrained and elegant identity and sales collateral successfully differentiated the development in the competitive
and overcrowded property-marketing environment.