round.

Project: Identity

Flourish Paediatrics is a website
and paediatric clinic where medical expertise embraces 21st Century thinking. At the Flourish clinic, Melbourne Paediatrician, Dr Liz Hallam, takes an holistic approach
to children's needs, combining tradition with technology and convention with questioning.

The Flourish website introduces
Dr Liz Hallam and her approach,
along with the team at the clinic.
It also contains The Health Bank;
an information hub offering a wide range of content to answer all parents immediate medical questions and set their mind at rest. It is questions answered 24/7. Up-to-date, 100 per cent reliable information at your fingertips, plus signposts to
further research.

Studio Round worked with Dr. Liz Hallam from the beginning of the project. From naming to creating
an identity suite that reflected Flourish’s believes and thinking.
Then carrying this through to the website and the complex navigation needed in The Health Bank to allow
for constant updating via CMS. The identity was designed to appeal to parents who expect a premium, personal and customer focused medical service, while not alienating the children. Children who visit the clinic should feel included, calm and welcome.
There needed to be a fresh contemporary look and feel while
still maintaining a medical rigour. The interior fit our for the clinic was designed by the team at Molecule www.moleculeweb.com with Studio Round working along side to create various signage applications.

You can visit Flourish Paediatrics at, 438 Clarendon Street, South Melbourne or at www.flourishpaediatrics.com.au

Project: Postcard and Appointment Cards

Project: Website
Visit Flourish Paediatrics

Project: Art Direction