round.

Project: Make Your Mark

Design Victoria is a State Government initiative established to grow and promote Victoria's design sector capabilities and to increase local
and international business awareness and utilisation of the design sector.

One tactic developed by Design Vic
and IP Australia to help strengthen the local design sector focused
on helping graphic and industrial designers understand the inherent value of their intellectual property (IP). This legalistic topic is often misunderstood by the design sector
and businesses alike.

Our job was to develop a visual identity for a series of booklets, titled How to Kits, that would explain complex issues in a language designers would easily understand. The identity had to provide a framework that tied the series together with a common sensibility while providing a system that allowed each kit to have its
own personality.

The booklets we developed engage and inform the design savvy audience.

Project: Future

Project: Games Melbourne

Project: Robert Klippel

Project: Project: MMoP Poster

Client: Studio Round

Melbourne Museum of Printing (MMoP) is a working museum of typography and printing. Studio Round designed a poster titled Wordsearch as part of the Save the MMoP campaign, organised to raise money to keep the museum afloat.

 

Project: Popped Up Invitation

Project: Port Phillip Estate Identity

Project: Public Dining Room Identity

Project: The Dean's Lecture Series

The Faculty of Architecture, Building & Planning came to us with a brief to make 'a beautiful poster that people would not throw away, one that they would put up on their wall.' We eventually designed a 'crease forme'

(which involved scoring the entire poster with a large metal forme), allowing the poster to be folded into different architectural forms, or any way the recipient chose.

Project: Brochures

Project: Invites

Project: NGV - Styleguide

Four years after branding the
National Gallery of Victoria (NGV) before it's successful re-opening on St Kilda Road, the gallery briefed us to reflect its move to an experiential focus on connecting people with art.

The solutions we developed included modifying the NGV logo and lifting
it above all others to introduce
a clear hierarchy, developing a consistent system for communicating messages, implementing a system for differentiating NGV Collection 

exhibitions from major paid shows
and art directing a series of photo shoots connecting people with art
in gallery spaces.

Over the last six years we have completed an extensive array of
books, catalogues, publications, invitations, range of advertising, uniforms, shop products and signage projects, culminating in a comprehensive style guide.

Project: Venice Biennale 2005

Ricky Swallow represented Australia
at the 2005 Venice Biennale. Swallow's woodcarvings referenced 18th century Dutch paintings and explored the themes of the passage of time and of contemporary culture.

We were chosen to create an identity that enabled the Australian exhibition to compete against major players on the international stage. We were not able to use any of the artworks as hero images. In response, we produced a bold typographic identity that

combined a contemporary font with an 18th century typeface. We utilised
the compelling names of the artworks to help gain traction in the absence of strong imagery. And we used a consistent, compact size across all material as a subtle, but important part of our identity.

In addition to creating an identity for the Australian exhibition at
the 2005 Venice Biennale, we designed a catalogue that reflected the underlying notions of the passage of time and contemporary culture that are inherent in the artist’s work.
 

Project: Invites

City Gallery is a small public gallery housed in the Melbourne Town Hall. It is operated by the City of Melbourne to present a varied program of exhibitions with cultural, artistic and historical importance to central Melbourne.

We work closely with different curators to develop concepts for the regularly changing exhibition program. This usually includes an exhibition identity, invitation, catalogue, window banners, environmental graphics and exhibition design. We develop a distinct visual language for each exhibition, but produce printed collateral in a consistent size to aid recognition of the Gallery.

For example, the Snap exhibition featured press photographs and publicity campaign images from the 1956 Melbourne Olympics. The graphic language was inspired by the rich visual ephemera of that era. Strong colours were juxtaposed with the black and white action shots to capture the movement and excitement generated by the event.

The Walk, Talk and Chalk exhibition explored the history of parking enforcement in the City of Melbourne. The exhibition identity was inspired by historical objects and photographs, the parking enforcers and their importance in terms of social and urban ecology, the discipline of parking signage and colloquial street language that is associated with the subject matter. 

The subject of parking tickets is always likely to excite a response from people. Walk, Talk and Chalk is the most highly attended City Gallery exhibition to date.
 

Project: Annual Reports

Project: Invitations

Project: 2006 L'Oreal Melbourne Fashion Festival

Project: Golden Age of Couture

From the Victoria & Albert Museum, London, The Bendigo Art Gallery's Golden Age of Couture exhibition explores one of the most glamorous and remarkable decades in fashion history. Starting with the impact of Christian Dior's new look after the Second World War, the exhibition explores the work of Dior and his contemporaries during the height of haute couture.

Our identity design for the exhibition is intended to evoke feelings of the glamour and style of the era. If the general public were not familiar with the designers or garments they would still have an instantly recognisable feeling of couture and elegance.
The hand-drawn dresses are a way of continuing the story of the identity, while the title was made of many lights, which is synonymous with
the glamour of the era.

Project: 2005 L'Oreal Melbourne Fashion Festival

Project: Harper Lane

Harper Lane is a development of
small office/home office spaces and residential apartments situated in Inkerman Street St Kilda. The development is the brainchild of Neometro Projects and architectural partner MAA.

We were engaged to create an
identity for the development that spoke directly to the defined demographic: 25-37 year old savvy urban professionals.

The identity was inspired by the street language and visuals cues of
St Kilda. We developed a hand drawn suite of graphic elements and type to speak directly to the hip audience likely to be very cynical of obvious advertising approaches. Like St Kilda, the identity communicates an edgyness, bespoke design and established cool. And the graphic devices provide flexibility of visual execution so the campaign could grow with the brand.

Project: Promotional Collateral

We were asked to refresh the identity for the Ian Potter Museum of Art.
The brief was to ensure the gallery attached to the University of Melbourne was clearly differentiated from the Ian Potter Centre gallery at Fed Square.

Our response was simple, colourful
and economic in terms of the design, language and production solution.

Project: Airlie Bank

Airlie Bank is a residential development of nine carefully designed apartments that respond to the design culture of the exclusive South Yarra/Royal Botanic Gardens precinct. The development was conceived by Neometro Projects and architectural partner MAA.

The identity for the project communicates exclusivity, luxury, elegance and the rich history of the site. We drew inspiration from the location – formerly a tennis court – to develop the logotype and graphic elements. Photographer Darren Padgham documented textures of the site and surrounds to hint at the timeless quality of the whole area.

Project: Foundation Pack

Project: Identity

Three, One, Two is a Carlton restaurant established by Andrew McConnell, one of Australia's most respected chefs. Its name is derived from its Drummond Street address.

Our brief was to develop an identity for the restaurant that reflected McConnell's thoughtful approach and meticulous attention to detail in the kitchen. We referenced the use of traditional and basic ingredients,

prepared using precise cooking techniques, when developing a simple logotype with the correct use of grammar. The juxtaposition of crude butchers paper precisely foiled with formal 18th century table settings
and use of Dutch masters paintings help to complete the modern treatment of classic materials.

Project: Print

Project: Menu's

Project: Capability Brochure

Project: Invite

Project: Tea Room at NGV

Project: One East Melbourne

One East Melbourne is a luxurious complex of whole floor apartments situated in the exclusive suburb
of East Melbourne. The beautifully appointed spaces were designed by world-renowned minimalist interior architect Claudio Silvestrin.

Local developer Becton briefed us to create an identity for the complex and to develop a range of sales material that would encourage buyers to spend at least $2.5million on a whole floor apartment.
 

We produced a clean and refined logotype and colour palette that
are sympathetic to the minimalist qualities of the development. At
the same time, the restrained and elegant identity and sales collateral successfully differentiated the development in the competitive
and overcrowded property-marketing environment.