round.
News
Profile
Selected Work
- Recent Work
- Studio Work
- Case Studies
- Identity
- Web
- Signage
- Packaging
- Publication
- Editorial
- Exhibition
- Art Direction
- Product
Profiled Clients
- AFI Awards
- Allen Naughtin
- Anna Schwartz Gallery
- ANZ
- Architecture Media
- Becton
- Bendigo Art Gallery
- Big by Fiona Scanlan
- Broadsheet
- City of Melbourne
- Cumulus Inc.
- Curtis Stone
- Cutler & Co
- Design Victoria
- Easton Pearson
- Electrolight
- Gingerboy
- GreenPages
- Herbert & Mason
- Ian Potter Museum of Modern Art
- John Young
- Melbourne Fashion Festival
- Melbourne First Aid
- Moet Hennessy
- National Foods Ltd
- National Gallery of Victoria
- Neometro
- NH Architecture and Woods Bagot
- Peter Bennetts
- Port Phillip Estate
- Poster Magazine
- Ricky Swallow
- Rio Tinto
- Sally Smart
- Scanlan & Theodore
- Studio Propeller
- Thames & Hudson
- The Design Guides
- University of Melbourne
Client: Bendigo Art Gallery
The Bendigo Art Gallery signage playfully and colourfully extends the gallery identity onto the street.
The signage is designed to clearly identify the location and guide visitors to the gallery entrance
Client: National Foods Ltd
National Foods Limited (NFL ) is
one of Australia's largest food and beverage companies. In 2008, NFL consolidated several Melbourne locations into a custom designed and built head office across six floors
in Docklands. Our brief was to create a multi-level signage solution that not only reflected the NFL brand values, but also tied together the distinct architectural styles produced by the base building architects, F2, and the interior architects, Hassell.
We developed a monumental sign made from solid marble that reiterated the strong, masculine architectural language created by F2 in the building entrance lobby. And we used the same
sense of scale to develop an effective signage scheme that was sympathetic with the colourful, fun and textural interior architecture response designed by Hassell.
The branded signage solutions encompass the entrance lobby, reception area, lift lobbies, floor directories, room numbering and naming, privacy screens, operational and statutory signage.
Client: Gingerboy
The building signage we developed directly references the vertical
neon signage language of Asia. While its dramatic size and presence in the laneway off China Town make it clearly visible during the day, the neon sign comes to life and illuminates much of the laneway at night.
Window vinyl signage, menu light
boxes and authentic imagery were
also developed to communicate the restaurant identity.
Client: Cumulus Inc.
Following the success of 312, it
was a pleasure to again work with
chef Andrew McConnell, architect Pascale Gomes-McNabb and their new business partner, Jayden Ong, to develop the Cumulus Inc restaurant identity, stationery, menu and wine list system, packaging and signage.
The identity for this highly popular city eating house and bar juxtaposes
the ethereal quality of soft, variable cumulus clouds with rigid, clearly defined industrial references taken
from the building.
Client: Cutler & Co
Cutler & Co is an up market
restaurant and bar. Its Gertrude
St entrance is partly obscured by reflective glass and the restaurant
is situated directly opposite the largest methadone clinic in the southern hemisphere.
As a result, the brief for Cutler & Co signage was to ensure patrons couldn’t miss the restaurant’s location. Our response was to develop staged neon signage that cannot be missed.
