round.

Project: Allen Naughtin Architects Identity

Project: Magazine

Poster is a seasonal fashion, design, arts and architecture magazine produced in Melbourne. Each issue has a different theme.  Themes for the issues designed by us include Space, Customization, Personal and Belief.

Our role is to develop a unique look and feel for each issue based on the theme, often requiring us to create new typefaces, develop illustrations, new grids and new ways of treating images. In addition to implementing all content, we art directed numerous photo shoots for the magazine.

Project: Architecture Australia

Architecture Australia is the national magazine of the Royal Australian Institute of Architects. It has
always been Australia's most read architectural magazine, but a range
of consumer-targeted magazines was starting to erode its market share.

We were asked to redesign the
magazine to make it more relevant
to contemporary design culture, and
in the process broaden the magazines appeal with younger architects and general consumers alike.
 

However, we had to do this without alienating the large base of existing, established professional architects.
A new masthead was developed to reflect this change and to stand
out more prominently on news stands.

Editorially, the magazine presented very serious, journal-like content, for which it was highly respected. Our typographic response emphasized this academic content while we juxtaposed this with modern treatment of images, headings and pull out quotes.

Project: Magazine

Traditionally, Greenpages provided Australia's most comprehensive annual directory listing of environmentally conscious products and services.
We were chosen to redesign the magazine and directory to reposition it as a quarterly environmental lifestyle magazine with an annual directory listing.
 

The magazine is designed to appeal to a mainstream audience. We developed a new masthead for the magazine and also developed a “GP’ symbol that provided a flexible device for use on a range of collateral. To help the reader navigate through the print and online magazine we added a suite of icons that depicted the different directory categories. We also developed a strong illustrative language to help differentiate articles and communicate the different types of information and statistical data throughout the publication.