QIC, 80 Collins
Reimagining Melbourne’s east end
In a neighbourhood known for it confluence of commerce, luxury retail and world-class dining, 80 Collins had to encapsulate everything that makes its location extraordinary.
We worked with QIC Global Real Estate to define a strategy and bespoke leasing engagement campaign for this significant new development—a destination capable of reimagining Melbourne’s east end and captivating a global audience.
QICGRE invited the world leaders in hospitality, dining and retail to put their best foot forward—to realise their ambitions on a blank canvas, and inspire an already culturally-rich city.