Bringing theatre to brunch, with Café Lafayette
When restaurateurs Solar Liang and Monique Wu came to us, they had an idea for a new cafe in Melbourne’s CBD that could appease the next generation of foodies. In particular, a growing, young Asian population of diners who’d been missing a destination that could whet their appetite with sweet-savoury flavours, and photogenic food crazes. Enter, Café Lafayette.
The identity celebrates the Café Lafayette experience as one that entertains the senses, while a cheeky tone of voice emanates a sense of theatrics.
We developed a strategy aligned to what this audience seeks—considering what this place could become not only for them, but for the city more broadly.
“We’ve created an interior that is pared-back, with very considered insertions. The building’s well-preserved, heritage façade contradicts the experimental food inside. The result is a meshing of established Melbourne and young, international hospitality.”