Café Lafayette

Bringing theatre to brunch, with Café Lafayette

The identity celebrates the Café Lafayette experience as one that entertains the senses, while a cheeky tone of voice emanates a sense of theatrics.

Cafe Lafayette signage and brand merchandise

We developed a strategy aligned to what this audience seeks—considering what this place could become not only for them, but for the city more broadly.

Café Lafayette loyalty card

“We’ve created an interior that is pared-back, with very considered insertions. The building’s well-preserved, heritage façade contradicts the experimental food inside. The result is a meshing of established Melbourne and young, international hospitality.”

Hassell's Di Ritter, lead designer on the project


Further reading