- Type of work
- Strategy
- Identity
- Environmental
- Type of Client
- Hospitality
Located in Nishi, a new mixed-use building in Canberra’s New Acton precinct, Hotel Hotel is the result of an intense collaboration between a team of more than 50 designers, architects, artists and us.
It was the vision of two brothers, Jonathan and Nectar Efkarpidis, to create the most radically sustainable hotel in Australia—a hotel that would become a destination in itself. At the forefront of the Efkarpidis brothers’ brief was the hotel’s focus on environmental sustainability. Sure, it would be a challenge, but was the idea of a top-to-toe green hotel really such a crazy notion? Perhaps, but the possibility informed our creative thinking throughout the project.
We wanted the hotel’s staff to be the ones to execute the identity, and in doing so, leave their own mark. This method also reduced the business’s environmental impact by eliminating the need for excessive printing.
Hotel Hotel is one of only five Australian hotels to feature on Design Hotels. With Nectar’s blind passion for creativity and Jonathan’s fierce insistence on sustainability, the bothers envisaged, conceived and then birthed something truly remarkable and utterly cohesive with their vision.
Collaborators
Jonathan and Nectar Efkarpidis, Molonglo
Barrie Barton and Chris Barton, Right Angle Studio
Scottie Cameron, Photographer