Koko Black Campaigns

Celebrating the uniquely Australian seasons

From the way the campaign lives in store, to the naming, a sense of Australianness, madness, colour and festive joy can be felt experienced across each and every touch point.

Easter Wonder Down Under—2019 and 2020

For Easter too, we considered how we could speak to the holiday through a uniquely autumnal lens. In the world of Koko Forest, the colour palette, the characters, the products—all communicate a sense of burrowing down, nestling up, and getting cosy—just like the Easter we know. And in these untraditional narratives we reveal what we already know—that the truth is more magical than fiction.

Shelf-talkers that connect storytelling to product