Koko Black Campaigns
Celebrating the uniquely Australian seasons
What better way for Koko Black to build its credentials as the distinctively Australian chocolate brand, than by owning our distinctively Australian seasons. Escaping established norms of Christmas and Easter—as told by the northern hemisphere, we took the opportunity to share a different point of view.
Speaking instead to our own truths of a mad, sun-soaked silly season, and a cosy autumnal Easter, we not only celebrated the nuances of our place—we gave local audiences something to connect with, and global visitors a unique piece of Oz to take home.
Scroll a little further to see how Christmas came to life in Koko's Silly Season campaign, or hop to Easter Wonder Down Under here.
From the way the campaign lives in store, to the naming, a sense of Australianness, madness, colour and festive joy can be felt experienced across each and every touch point.
Easter Wonder Down Under—2019 and 2020
For Easter too, we considered how we could speak to the holiday through a uniquely autumnal lens. In the world of Koko Forest, the colour palette, the characters, the products—all communicate a sense of burrowing down, nestling up, and getting cosy—just like the Easter we know. And in these untraditional narratives we reveal what we already know—that the truth is more magical than fiction.