In 2019, Koko Black released Marbles—a range of 12 products and flavours that represented the largest piece of Koko innovation for the calendar year. Extending the brand’s collection of more accessible grab-and-go bites, the trend-driven tastes of these fantastical Marbles required a similarly playful, wondrous launch campaign.
Inspired by Koko’s drive for experimentation, our visual approach took the form of a contemporary, Willy Wonka-type production line.
Products are enticingly revealed through a literal window into the world of Koko, while colour play nods to flavour, and contributes to ease of shopability.
Collaborators
Nicole Wu, animator