Koko Black's Marbles
Introducing Koko’s latest, greatest invention
In 2019, Koko Black released Marbles—a range of 12 products and flavours that represented the largest piece of Koko innovation for the calendar year. Extending the brand’s collection of more accessible grab-and-go bites, the trend-driven tastes of these fantastical Marbles required a similarly playful, wondrous launch campaign.
Inspired by Koko’s drive for experimentation, our visual approach took the form of a contemporary, Willy Wonka-type production line.
Products are enticingly revealed through a literal window into the world of Koko, while colour play nods to flavour, and contributes to ease of shopability.
Nicole Wu, animator