Lido

For the love of film

When naming the space, we wanted to find a connection with the building’s past that would resonate in a contemporary context, with a contemporary audience. Our research led us all to Lido, a cabaret group that used to perform in the theatre in the 1930s. It was a perfect nod to a bygone era.

Our identity and extensive signage system took its cue from historic cinema paraphernalia, referencing old scripts, film posters and iconic cinematheques from around the world.

“Round managed to peel back the many layers of Lido’s past and built them back up to create something that felt cinematically referential and utterly new world.”

Eddie Tamir, Owner of Lido

Collaborators

Further reading