- Type of Client
- Arts & Culture
In its 25th year, M/FW took a stand on the industry’s next (and most pertinent) frontier, sustainable style.
In collaboration with the City of Melbourne and M/FW creative director Jonnine Standish, we created a campaign that calls on everyone to be the change—to buy kinder, buy smarter, and participate in small acts each day that collectively have considerable impact on the environment.
We created a campaign that calls on everyone to be the change—to buy kinder, buy smarter, and participate in small acts each day that collectively have considerable impact on the environment.
Collaborators
Jonnine Standish, Creative Consultant
Georges Antoni, Photographer
Sarah Starkey, Stylist
Ribal Hosn, Videographer