Unevening the retail playing field
For over three years, we’ve worked with QIC Global Real Estate (QICGRE) the real estate division of Queensland Investment Corporation. QICGRE is a $22bn organisation that currently owns and operates a portfolio of 30 retail and commercial assets in Australia and the United States.
For QICGRE, we defined a strategy that considered how the organisation could adapt at a time when retail is facing unprecedented disruption—how it could break with the competition, to create environments where retail is the outcome, not the intent, and shift from building and managing traditional shopping centres, to reimagining and orchestrating places where people choose to be.
We worked with QICGRE to redefine its capabilities and purpose—‘to orchestrate Living Ecosystems,’ and then align internal teams across Australia and the United States with its new vision.
Becoming storytellers and publishers for the QICGRE brand, we created The Paper to profile QICGRE’s thought leadership and speak to global retail partners and collaborators, including The Business of Fashion in London.