Technology to simplify the landscape of beauty
Innovative Australian company Script came to us with an idea that could help simplify the complex landscape of skincare. Via a bespoke digital ‘test’ consumers could diagnose their skin type and concerns in less than ten minutes, and then be matched with cosmeceutical-grade products that work.
Armed with the insight that consumers want to wake up to their best face—to wear less makeup, not more, our strategy and all supporting brand communications, were formulated on the idea that Script could help us all to uncover our best skin, not cover it up.
Working hard to simplify Script Skincare’s scientific foundations, we created a visual and verbal identity and tone of voice that could articulate the brand’s proposition in a clear and compelling way—asking the right questions, to create the right routine.
Inspired by the scientific rigour behind the model, we developed a series of icons that translates common skin concerns into a recognisable, user-friendly set of symbols.