Studio Round

We are Round —
a design practice that
harnesses culture and
creativity to transform brands.
Find out more.

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We are Round —
a design practice that
harnesses culture and
creativity to transform brands.
Find out more.

Script Skincare —

Looking beneath the surface

Sector —


We helped create —

Strategy, brand identity, brand communications, website, customer experience

We worked with —

Hecker Guthrie, architects; Efront Digital, web developers; Marsha Golemac, stylist and art director; Lillie Thompson, photographer.

Innovative Australian company Script came to us with an idea that could help simplify the complex landscape of skincare. Via a bespoke digital ‘test’ consumers could diagnose their skin type and concerns in less than ten minutes, and then be matched with cosmeceutical-grade products that work.

Armed with the insight that consumers want to wake up to their best face—to wear less makeup, not more, our strategy and all supporting brand communications, were formulated on the idea that Script could help us all to uncover our best skin, not cover it up.

Working hard to simplify Script Skincare’s scientific foundations, we created a visual and verbal identity and tone of voice that could articulate the brand’s proposition in a clear and compelling way—asking the right questions, to create the right routine.

As a digital-first business, the identity had to work first and foremost online, and also extend in store. Similarly, it also had to flex across a brand-agnostic skincare platform and an extensive range of products.

Inspired by the scientific rigour behind the model, founded by one of Australia’s leading dermatologists Associate Professor Greg Goodman MBBS, FACD, MD, GradDipClinEpi, we developed a series of icons that translates common skin concerns into a recognisable, user-friendly set of symbols.

This language of skin typologies lives online, in-store, and extends across film, printed brand collateral and treatment cards, to help customers navigate products with ease.

Bringing to life Script’s philosophy of “looking beneath the surface” design across all touch points emphasises light and transparency—even the brand’s Tyvek tote bag (a non-tearable, scientific fabric) has been carefully considered for its materiality and tactility.

Efficient, effective and proven to work — Script is the science of personalised skincare made easy.

Round helped us to define and articulate Script’s proposition and brand identity. As a new-to-market company, we needed to distil the complexity of our skincare platform in a simple, refined and user-friendly way.

Alex Hampel, CEO of Script Skincare