Studio Round

We are Round —
a design practice that
harnesses culture and
creativity to transform brands.
Find out more.

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We are Round —
a design practice that
harnesses culture and
creativity to transform brands.
Find out more.

Studio Bright —

Making spaces for our cities

Sector —

Arts & Culture

We worked with —

Web developers, E Front.

We helped create —

Brand positioning, brand strategy, naming, tone of voice, messaging and brand identity

MAKE Architecture came to us when a need arose for the firm to rename their architectural practice.

After 13 years under the MAKE moniker, the firm had developed a well-honed reputation for delivering beautifully detailed, smaller-scale, personal projects. Following an intensive immersion process, we discovered that these core principles were still critical drivers in the firm’s practices and ethos. Their evolution into designing for larger-scale projects with civic ambitions, however, had outgrown market perceptions.

MAKE didn’t just need a new name and new identity; they needed a new brand, underpinned by their strategic vision and evolved positioning.

In close collaboration with founder and principal, Mel Bright, Round delved into the drivers that had won the practice its esteem, and the motivations that would see the firm continue to grow. In a world where design often forgoes the human, and the gap between inspiration and functionality can be felt, the practice reaffirmed its commitment to creating places that connect, and enrich.

While the studio had begun designing more civic and public spaces, these projects were still being treated with the same sensitivity as more private or domestic realms.

Charged with these learnings, Round fleshed out a strategic vision born from the brand idea ‘For our cities’. A new name, Studio Bright, championed this new vision. The moniker manifested the studio’s bold ambitions, while paying homage to the reputation Mel Bright had already carved out in the industry.

We translated the brand narrative and ensuing identity into a useable, holistic system, that could be easily accessed and lived by the practice. Irrespective of how the business grows, the spaces they begin to design, or the communications they put out into the world, Studio Bright now had  a sounding board, and clear, strategic fulcrum for brand decisions.

Anchored by our learnings, we leveraged the practice’s belief that irrespective of its intent, design has the capacity to create connections. With a strong sense of dimension, orientation and scale — making space for images, language and content — the identity represents the vision of the practice to make generous and genuine contributions of architecture.

Rather than the brand dominating the conversation, the identity creates a platform for the content to hero stories of people and place. By introducing the concept of ‘moving stills’ in the documentation of each project, we’re capturing movement and life, while acknowledging the human-scale quality that distinguishes the work of Studio Bright — a team that considers people first and foremost, and how the spaces they create can enrich the lived experience.

Above —

Print collateral, photographed by Lillie Thompson.
Moving imagery by Rory Gardiner.