Studio - Studio Round — Studio Round

Thinking —

Round is a design practice that harnesses culture and creativity to transform brands. We’re a team of creative thinkers and strategic designers. We’re based in Melbourne, but we come from many places. We recognise that change is inevitable. Together, we design remarkable experiences that engage people and enable organisations to grow.

As you can see from our work, our clients vary in size and come from many different sectors. But they all share a common goal: to embrace change and achieve something never expected. So do we.

Our Process

01. Discover

Before we begin our journey together we need to understand where you are coming from and where you want to go. We get to know you, your business and your customers so that we can challenge assumptions and uncover insights to get to the core of your businesses unique needs and desires.

Discovery workshops

Stakeholder and client engagement

Site visits

Brand audit

Customer journey mapping

Competitor research

Global best practice

Research facilitation and review

02. Map

We can now define our destination and develop a clear map for getting there. Applying our creative thinking, we craft clear strategies that differentiate your business and meet your objectives.

Strategy workshops

Audience segmentation

Brand strategy

Brand architecture

Brand positioning

Brand story

Business transformation strategy

Content strategy

03. Co-Create

Together, we explore creative concepts that bring our strategy to life, developing a unique and ownable visual and verbal identity that will transform your brand.

Visual identity

Naming

Tone of voice

Language systems

Photographic style

Iconography

04. Orchestrate

With our brand identity in place, we work with our own creatives in collaboration with our extensive network to shape the best team for your project, using specialist knowledge to create outcomes that move people.

Print collateral

Art direction

Campaigns

Content and publishing

Signage and wayfinding

Interactive and digital

Websites

Digital marketing

Social media

Moving image

05. Grow

A look back at the journey we’ve taken together, this stage allows us to review our performance, address key learnings and identify opportunities where we can create greater impact and amplify your brand to meet your strategic objectives.

People —

Michaela Webb
Creative Director

Michaela is an internationally recognised designer with over 20 years experience, working at some of the world’s leading brand and design agencies before co-founding Round in 2002. As Creative Director she believes that designers should not design for brands, but design for the people who interact with brands.

Robert Nudds
Strategy Director

Rob is a strategic design thinker with over 16 years experience delivering brand communications in an agency environment. As the managing partner of Round, Rob is driven by the business of design and ensuring the studio’s creative endeavor is directed at achieving sustainable commercial and cultural outcomes for its clients.