Supernormal Canteen and Cookbook

A city icon turns casual for the southside

Supernormal Cookbook

Following the success of Supernormal, Andrew approached us to create a book that shares the inspiration behind the restaurant’s pan-Asian cuisine.

Our approach to the art direction and design of the book was to reflect the personality of Supernormal—juxtaposing the highly considered and crafted Japanese methodology around food and ingredients, with the quirks and eccentricities of Japanese pop culture.

“It’s an amalgamation of source and inspiration, traditional and new, memory and experience, all fitting together in a way that, to me at least, seems perfectly logical.”

Andrew McConnell, Executive Chef and Owner of Supernormal and Supernormal Canteen

Collaborators

Further reading