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Designed by world-renowned architects Kengo Kuma and Associates, The Exchange building sits at the heart of Darling Square, Sydney’s newest urban neighbourhood. Our task was to design a sales campaign that would sell The Exchange by achieving stretch targets of AU$70 million, while also supporting the vision of our partners at Lendlease—an organisation committed to delivering the best places.
Our approach was to focus on the story of the architect—highlighting to a very select group of potential buyers, a unique opportunity to own what is both an iconic building for Sydney, and Kengo Kuma’s first in Australia.
Behind The Exchange is a narrative of authenticity and imagination—a building that represents a signature work of art and a signature opportunity to become part of its story.
“Sydney’s natural habitat is still very pure and strong. We tried to blend this kind of energy into the building by using wood for the façade, representing a sense of purity.”