The Old Clare Hotel
Breathing new life into an old dame
For decades, The Clare Hotel was the drinking hole of choice for the working and creative classes of Sydney’s Chippendale district; rough, unpretentious, and with more than a few layers of history. After sitting vacant for many years, the site was snapped up by developers Unlisted Collection, who came to us with a brief to reimagine it as a 62-room boutique hotel and bar that would put this area on the map once more—while paying homage to the pub’s past glories.
We responded with a new name and personality for the hotel: Old Clare. This matriarchal spirit would permeate the hotel, providing a dry and direct tone of voice that would lend a layer of rough-and-ready charm to the more luxurious surroundings.