The Saturday Paper
A new weekly paper that has the first and the last word
When Morry Schwartz approached us to design a new weekly newspaper, we responded by telling him that “he was mad – print was dead.” But Morry’s always been a little bit mad and when he articulated his vision for the paper, we knew we were about to embark on something substantial.
Morry’s vision was to become a brave new voice on the most significant day in the newspaper cycle. He believed that newspapers were not in fact dead – they’d just stop doing their job well.
This audacious idea required an equally audacious approach. At the forefront of this thinking was the Paper’s use of space. Where most newspapers cram as much content onto a single page as possible, we instead allowed the editorial room to breathe.
“Round had an intuitive sense of what was needed for the project: of who the reader was and how they read. Round married the language of newspapers with that grace of magazines, arriving at a unique hybrid. They saw the brief not as a design job but as an experience.”