About
RoundWe’re a team of storytellers – made up of creative thinkers, strategic designers and empathetic writers.
For more than two decades, we’ve connected commerce and creativity to build brands that influence culture.
Round was founded in 2002 by Michaela Webb and Robert Nudds.
Since then, the studio has grown to include a team of 20.
-
Michaela Webb
Creative DirectorAfter years spent in both high-craft and highly strategic design studios, Michaela saw an opportunity for a place that brought the two together. She still believes it’s this coalescence of strategy and considered design that drives results, and delivers work with the strongest impact.
-
Robert Nudds
Strategy DirectorRob is passionate about creating brands and experiences that unite people. He co-established Round with the ambition to work with partners who challenge the status quo to create brands that stand for something and stand out.
-
Narelle Brewer
Design DirectorWith expertise in branding, art direction and publication design, Narelle’s career spans two decades. She has headed diverse cultural, fashion, hospitality and property projects, and led the delivery and development of placemaking identities, activations strategies and launch campaigns.
-
Bianca Lazzaro
Practice DirectorBianca joined Round in 2012, bringing an extensive background in production and publication with her. Since then, she’s worked closely with category leaders across hospitality, hotels, architecture and design – among others.
-
Paul Tisdell
Design DirectorFor more than 16 years, Paul has created thoughtful and engaging work. His focus on designing for cultural and community institutions includes work for the Tate Modern and Tate Britain and the 2019 Venice Biennale Architettura, among others.
-
Stephanie Munro
Head of StrategyWith 15 years of strategy and marketing experience, Stephanie has been responsible for developing brand and go-to-market strategies for some of Australia’s biggest retail and hospitality players.
-
Ziggy Huang
Design DirectorZiggy is a multi-disciplinary designer with expertise in print, digital and physical spaces. He has extensive expertise in branding and campaign design in the property, placemaking and FMCG sectors – delivering creative outcomes tightly aligned with brand strategy.
-
Sean Irving
Head of Brand VoiceWith 15 years of professional writing experience that spans editorial creation, publishing, campaign copywriting, editing and brand voice creation, Sean’s work focuses on shaping the stories brands need to tell. He’s worked with a diverse array of clients across arts and culture, FMCG, hospitality and mixed-use developments to deliver meaningful work with real impact.
-
Hamish Childs
Designer -
Amy-May Wallace
Client Director -
James Raftopoulos
Designer -
Natalie Boyle
Client Director -
Cleo Copplestone
Designer -
Amelia Yim
Account Director -
Aidan Winter
Designer -
Maria Petruolo
Studio Co-ordinator -
Austin Wong
Designer -
Kate Schiftan
Accounts
From start-ups to established brands, businesses and organisations – no matter where you are on your journey, we’ll walk alongside you.
- Strategy
-
- Brand strategy
- Customer journey mapping
- Brand positioning
- Brand auditing
- Brand architecture
- Place strategy
- Experience philosophy
- Communications strategy
- Product strategy
- Retail strategy
- Audience personas
- Trends and insights
- Campaign strategy
- Design
-
- Brand identity
- Print and publishing
- Art direction
- Motion design
- Creative direction
- Sound design
- Signage and wayfinding
- Packaging
- Web and digital
- Campaign
- Type design
- Voice
-
- Brand voice
- Brand story
- Brand personality
- Key messaging
- Campaign messaging
- Tone audits
- Copywriting
- Web copy
- Naming
- Mnemonics
- Content
-
- Content strategy
- Editorial content
- Scriptwriting and storyboarding
- Social media
- Digital newsletters
- Content calendars
- Editorial guidelines
- Ghostwriting
We use creativity to solve complex problems.
We make human connections and help people and organisations reach their creative and strategic potential.
Grounded by purposeful intuition, we design brands with lasting cultural impact.
We work with a diverse range of clients across many industries, but they all share a common trait. They’re dynamic brands who contribute to culture in a meaningful way.
Here are some of the brave organisations and brands we’ve worked with.
- Arts and culture
-
- Anna Schwartz
- Art Exhibitions Australia
- Bendigo Art Gallery
- Buxton Contemporary
- Chunky Move
- Craft
- Footscray Community Arts
- Jewish International Film Festival
- Melbourne Fashion Week
- Melbourne Music Week
- Melbourne Symphony Orchestra
- Melbourne Theatre Company
- National Gallery of Victoria
- Potter Museum of Art
- RMIT Design Hub
- Sydney Writers' Festival
- Tasmanian Museum and Art Gallery
- The Wheeler Centre
- Venice Biennale – InBetween
- Venice Biennale – Repair
- Venice Biennale – Ricky Swallow
- Property
-
- Assemble
- CBUS Property
- Home
- Lendlease
- Morris Moor
- Outline
- Queensland Investment Corporation
- Vicinity – Chadstone
- Design and Architecture
-
- Anchor
- Clikclax
- Decibel Architecture
- Kennedy Nolan
- Move-In
- Studio Bright
- Studio Entertech
- Tongue and Groove
- Wardle
- Winwood McKenzie
- Wyer & Co
- Hospitality
-
- Attica
- Brae
- Café Lafayette
- Cumulus Inc
- Cutler & Co
- Eazy Peazy
- Hardware Société
- Gingerboy
- Gimlet
- Greca
- Kazuki’s
- Marion
- Rekōdo Vinyl Bar and Restaurant
- Supernormal Canteen
- Tonka
- Lifestyle
-
- Alba Hotsprings
- Broadsheet
- Classic Cinema
- Hotel Hotel
- Lido Cinema
- Ritz Cinema
- The Old Clare Hotel
- The Saturday Paper
- Food and Beverage
-
- Boca Gelato
- Cuccini Gelato
- Handpicked Wines
- King and Godfree
- Koko Black
- Ong Winery
- Port Phillip Estate
- Sullivans Cove
- Whisky & Alement
- Retail
-
- Baker Bleu
- Boutellier Montres
- Country Road
- Hali
- Jardan
- Meatsmith
- Mecca Maxima
- Monde
- Morning Market
- Script Skincare
- The Front Room
- The Sheet Society
We’re B Corp Certified – meaning we’re part of a network transforming the global economy to benefit people, communities and the planet.
Ready to get in touch?
Let's talkSign up to our mailing list for infrequent updates.